Specification :

Brand : St. Luke's Prickly Heat Powder
 
Brand Positioning : “St. Luke's � is strong in its unique cooling and refreshing properties and yet blessed with therapeutic effects that helps in healing and soothing all types of body discomfort

 Brand Slogan: Everlasting Cool 
Key Brand Benefit: Cooling

Product : St. Luke's Prickly Heat Powder

Product Positioning: “St. Luke's Prickly Heat Powder� is contained in Tin can to keep everlasting cool and natural essential oil over shelf life. 

Key Message: Fresh & Cool